List Your Home With San Diego's Premier Real Estate Team!
With over $100,000,000 in sales and countless negotiations, Michael Barrow, Richard Gutierrez and the team at Barrow Gutierrez Realty Group have developed the skill and savvy necessary to succeed in today's real estate market! They not only know the marketplace, but, more importantly, know how to leverage that knowledge to bring buyers from all over the world to your property.
Our Marketing Strategy
Through the years, Michael and Richard have developed a finely-tuned and proven multi-prong marketing approach, designed to sell your home for top dollar through cutting edge internet & traditional print marketing paired with a vast database of consumer and industry contacts. Here are just some of the tools that they will use to sell your home:
Professional Photographs Of Your Home
They say a picture is worth a thousand words, and when selling a home no statement could be more true. BG Realty Group always wants to show your home in the best light and use professional photographers to do so.
Custom Virtual Tour
In order to catch the buyer's attention Michael and Richard will deliver these professional photos in a dynamic way with a custom built video "virtual tour" of your home. This virtual tour will be used on the Multiple Listing Service (MLS), BG Realty Group's website, and the myriad of consumer websites on which he will feature your home.
In-Home Custom Marketing Pieces
Michael and Richard provide full color custom flyers for your home so that the buyer has a beautiful marketing piece to take with them after their showing which helps your home stand out and keeps your property at the front of their mind.
Direct Mail Postcards
Michael and Richard will get the word out on your listing to scores of potential clients with high-quality direct mail postcards announcing the new listing, price changes and just solds. They'll also cross market your listing with many of their other new listing postcards giving your home even greater continued exposure.
Some larger properties may require more details than others. In that case Michael and Richard may build you a dedicated website specific to your property address.
According to the National Association of Realtors' 2014 Profile of Buyers and Sellers:
- 89% of homebuyers used the internet to search for their home.
- 66% of Internet homebuyers drove by or viewed a home they saw online.
- 41% of buyers first found their home on the Internet.
In today's market a highly visible and effective online presence plays a vital role in any marketing campaign. Michael and Richard will distribute your listing to MILLIONS of potential buyers through the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. Michael and Richard also use blogging and "viral marketing" on social networking sites like Facebook and Twitter to gain maximum exposure for your property.
Michael and Richard are members Keller Williams Realty (the largest brokerage in the United States), the San Diego Association of Realtors, the California Association of Realtors and the National Association of Realtors. Through these associations and their years of experience in San Diego real estate they have developed relationships with many of the top selling Realtors throughout San Diego County and around the country.
Michael and Richard have also partnered with some of the top local and national relocation companies. Through these partnerships they are consistently working with individuals and families who are moving to San Diego as new corporate hires for companies such as Qualcomm, Scripps Medical, the Salk Institute, LPL Financial, Active Network, Sequenom, and Genprobe.
These associations along with their vast database of clients puts Michael and Richard in a unique position to network with and directly market your property to thousands of potential buyers.
Multiple Listing Service (MLS) and Broker Caravans
The professional photos, virtual tour, and information about your property will be included in the San Diego MLS database, which is widely used as a valuable resource by the brokerage community. Michael and Richard will also host broker caravans and invite local agents to preview your properties. At this time, they will discuss the most important selling points that will allow other agents to aggressively promote your property to their clients.